Lifestyle Collection Stories

Have you ever wondered why we do what we do or how our Lifestyle Collection products are designed and developed? These are our stories. And we have curated a selection of them for you. 


CGI shots on the three Defender Icon models in Pangea Green, Gloss Black and Gondwana Stone.CGI shots on the three Defender Icon models in Pangea Green, Gloss Black and Gondwana Stone.
(Land Rover) Discovery Collection overhead group shot.(Land Rover) Discovery Collection overhead group shot.

Behind every Land Rover is a spirit of possibility. A spirit that has created some of the world’s most capable vehicles. From the first Series 1 HUE drawn on the sand in Anglesey, to the latest Defender brought to life on the drawing board of Massimo Frascella.

Today we are taking that further. With a series of Land Rover collections that change the landscape of lifestyle accessories and branded apparel. Items of rugged style and unquestionable quality that help people go above and beyond.

Whether it’s our heritage range inspired by Land Rover’s adventurous history, or our Core Collection of lifestyle accessories, everything is created according to a design philosophy that has accompanied us on our many journeys.

Nothing captures this intrinsic design language quite like our Land Rover Icon Models. Scale models created from 3D sketches, each one is designed in collaboration with our vehicle design team. And rendered in authentic colours used on Land Rover’s all-terrain legend.

When your journeys take you off the beaten track, that’s where the Above and Beyond Collection steps in. Inspired by the durability and capability of Defender, each item in this collection is designed to go to extremes. Part of a collaboration with Musto and Land Rover, the range consists of ultra-resistant apparel and outdoor essentials made with the latest weather-resistance technology. Tops, jackets and bags and accessories that can go anywhere and take on anything.

From professional diving watches to all-terrain jackets. Sunglasses to wallets. Umbrellas to original Land Rover artwork. And featuring a collection made exclusively for pets. The items in our collections are pure Land Rover. And fit for every purpose.


When Land Rover joined forces with Musto, they had an adventurous plan. To create the ultimate range of outdoor clothing and accessories. A collection that could go Above and Beyond, even in the most extreme conditions.

The inspiration behind this collection was none other than The New Land Rover Defender. A vehicle as durable as it is capable, two qualities that are cornerstones of the Musto brand.

This unique collaboration showcases products that can take people to some of the most challenging places on earth. Using design details from the Land Rover Defender, and materials that have been tested in the world’s most inhospitable climates, the creations blend a powerful aesthetic with real world performance.

It’s Musto’s advanced knowledge in technical fabrics, that really sets the collection apart. Featuring cutting-edge technology including Gore-Tex, PrimaLoft® Black Eco and PrimaLoft® Aerogel and YKK Quickburst zip technology – the collection gives wearers everything they need to remain prepared and protected in any environment.

“The New Land Rover Defender is pushing the boundaries of automotive design, and we took this as inspiration to work with Musto to create our most advanced, technical and capable performance collection yet."

“Our ambition was to launch a specialist range of clothing and equipment that united the world-class capabilities of the Defender with our customers’ thirst for adventure. with the Above and Beyond Collection, we have undoubtedly achieved this goal.”

Joe Sinclair, Director of Branded Goods and Licensing at Jaguar Land Rover

It's a collaboration between two brands with one shared ideal. To ensure every adventurer is well-equipped for whatever the world throws at them.

Above and Beyond collection overhead group shot.Above and Beyond collection overhead group shot.
Above and Beyond collection lifestyle shot. On location in Wales.Above and Beyond collection lifestyle shot. On location in Wales.


Range Rover collection in black from 2021.Range Rover collection in black from 2021.

At Range Rover, refinement is written into every fibre of our designs. From our legendary vehicles to the collection of clothing and accessories that bear our wordmark. It’s this refinement that makes our products so distinctive.

Each one is a piece of our story, crafted with premium materials and great attention to detail. And though each one of these pieces may be different on the drawing board, the idea behind them is always the same. To reflect the definitive luxury of the SUV that inspires them.

This then is a collection for the sophisticated traveller. Modern, sleek and at home wherever it goes.

Created by our team at Land Rover design, the clothing and accessories take cues from our luxurious vehicle interiors, from the leather upholstery to the rotary dial of the instrument panels.

It’s a collection that offers something for men and women alike. From the wallet to the tote bag to the card holder and purse, the reductive designs show grace, poise and sculpted elegance. All are crafted in signature black leather. And each one is an exquisite interpretation of the Range Rover design philosophy that puts precision and quality at its heart.

Other products in the range include the Montegrappa for Range Rover pen, classic cufflinks, and an umbrella – all finished in dark chrome. Plus, signature sunglasses by British designers Eyespace. Accessories with a quiet distinction that mean they are welcome anywhere.

Our link to the Range Rover marque is celebrated in a set of Range Rover Art Prints and our classic Range Rover aluminium artworks.

Like the vehicles they take after, this collection is as desirable as it is capable. A collection that is refinement, redefined.


From the moment the Series I was produced on 30th April 1948, Land Rover has continued to move in a class of its own. Producing vehicles that have become part of our collective imagination.

Here we celebrate 75 years of this journey with a new lifestyle collection. A range of distinctive items that celebrate the pioneering spirit of the brand. And the iconic nameplates it has produced.

Inspired by the design of the Land Rover Defender, the 75th limited-edition collection includes lifestyle accessories with a minimalist look and a modern touch. Featuring a colour that pays homage to the original Grasmere Green, a colour that is Land Rover through and through.

Of all the products that grace this collection, the roll-top backpack is a perfect example of the brand’s design ethos. Created in house by the Land Rover design team, this bag deftly balances practicality with contemporary style.

Crafted with a classic rolltop construction and an adjustable capacity, it is a bag of immense capability. With a water-resistant outer-shell, interior laptop sleeve and deep side pockets. An accessory that unites people with adventure. Just like Land Rover itself.

Amongst other items, the collection includes limited-edition 75th anniversary artwork and t-shirts that feature classic Land Rover silhouettes through the years. A limited-edition 75th anniversary watch that’s shock resistant and triple-sealed for water protection. And a collectible icon model created by Massimo Frascella, Jaguar and Land Rover Design Director, and the Land Rover design team.

The 75th Anniversary collection tells a story of adventure and modern luxury. A celebration of the past that promises new experiences to come.